Willows Pool Shop, a family-run business in Kirwan, Townsville, has been a trusted name in pool maintenance and servicing since 1985. Known for their commitment to quality service and customer satisfaction, the team recognised the need to modernise their processes to keep up with growing demand. To streamline customer agreements and improve efficiency, they turned to Annature’s digital signing solution.

"We absolutely love it," says Helen from Willows Pool Shop. "Getting customers onto our automatic direct debit system has never been easier. The process is smooth, and customers have no trouble signing up online." Prior to using Annature, the shop relied on paper-based agreements, which often led to unnecessary delays. Now, all agreements are securely stored and instantly accessible, reducing administrative burdens and ensuring customer information remains protected.

What challenges did you face in your organisation?

For a business that prides itself on reliable service, switching to electronic signatures was a game-changer. "Before Annature, our staff were handling too many physical documents, which wasn’t ideal for customer privacy or efficiency," Helen explains. "Now, everything is digital, eliminating paperwork errors and improving our workflow." The transition to Annature has not only simplified their process but also reinforced their commitment to secure and professional service.

Annature’s SMS notification feature has been particularly beneficial. "A lot of people don’t check their emails or miss them in their spam folder, but there’s no avoiding a text message," Helen says. "With SMS reminders, customers are prompted to sign their documents promptly, reducing delays in service agreements." Automatic reminders have further streamlined the process, ensuring that outstanding documents don’t fall through the cracks.

How has Annature improved your processes?

In addition to improved efficiency, Willows Pool Shop has taken advantage of Annature’s domain customisation feature, which allows documents to be sent from their business email rather than a generic system address. "Having emails come from Willows Pool Shop instead of a no-reply address reassures customers that the message is legitimate," Helen notes. "It adds another layer of trust and professionalism."

With Annature seamlessly integrated into their operations, Willows Pool Shop has significantly reduced paperwork, improved customer response times, and strengthened data security. "It’s simple, effective, and has made a huge difference in our day-to-day operations," Helen concludes. "For any business looking to modernise their processes, Annature is the way to go."
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https://www.willowspoolshop.com.au/